Centrino is a platform-marketing initiative from Intel. It is not a mobile CPU - rather, the term covers a particular combination of mainboard chipset, mobile CPU and wireless network interface in the design of a laptop personal computer. Intel claimed that systems equipped with these technologies should deliver better performance, longer battery life and broad wireless network interoperability.
Marketing:
Intel has reportedly invested US$300 million in Centrino advertising. Because of the ubiquity of the marketing campaign, many consumers mistakenly refer to Pentium M and Intel Core processors as "Centrinos". Many consumers have received the impression that only Centrino provides wireless connectivity in a laptop.
The Centrino marketing program has been widely assumed to be responsible for the success of Intel laptop PCs.
To qualify for a Centrino label, laptop vendors must use all three Intel qualified parts under each platform, otherwise using only the processor and chipset will carry the Pentium M, Pentium Dual-Core, Celeron, Intel Core or Intel Core 2 label instead.
Marketing:
Intel has reportedly invested US$300 million in Centrino advertising. Because of the ubiquity of the marketing campaign, many consumers mistakenly refer to Pentium M and Intel Core processors as "Centrinos". Many consumers have received the impression that only Centrino provides wireless connectivity in a laptop.
The Centrino marketing program has been widely assumed to be responsible for the success of Intel laptop PCs.
To qualify for a Centrino label, laptop vendors must use all three Intel qualified parts under each platform, otherwise using only the processor and chipset will carry the Pentium M, Pentium Dual-Core, Celeron, Intel Core or Intel Core 2 label instead.